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January 29, 2013
By: TOM BRANNA
Editor
According to “2011 Annual Report on Consumption Trends in Cosmetics” issued jointly by Tmall and CCTV Market Research, the trading volume growth of online cosmetics retailing in 2011 was over 200%, far exceeding the 18.7% overall growth rate of cosmetic retailing. When it comes to the specific category, products purchased online are focused on facial care such as mask and cream, much similar to those purchased offline, which also reflects the skin care routine among Chinese consumers. Tmall also...
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